Finding a Trustworthy Louisville Realtor isn’t so tough

Trust graphic

How do you know who you can trust. You can’t… but others who’ve had experience with this person can tell you who is a trustworthy Louisville Realtor.

After completing a real estate transaction, I ask my clients to complete a Feedback Form. Yeah, yeah, I hear you. “That’s no fun!”

And, you’re right!

Thumbnail of a Tre Pryor Realtor Feedback Form
Purposefully reduced in size so as to not be readable, I did want to share this with you to see how much wonderful feedback this particular client shared with me. Wonderful!

Filling out a feedback form isn’t fun but it’s helpful to both of us. (Mostly me but being asked to share your feelings and thoughts is empowering for you as well.)

But the main reason I ask for feedback from my clients once the Louisville deal is done is that I want their honest opinion of how I performed. Just like checking the stats after a Kentucky or Louisville basketball game, I want to know, “How’d I do?”

I want to improve on my deficiencies and I want to continue doing the things my client liked.

Why?

Because I want to be a trustworthy Louisville Realtor for each and every real estate client—past, present and future. It could be you! And if you did want me to be your Louisville Realtor, I would want to be trustworthy as well.

I don’t publish all my testimonials but I do post many. I even encourage prospective clients to contact my past clients, if they so choose. It’s time well spent.

Trustworthy Realtor in Louisville

If you’re looking to buy or sell a home, you’ll want a trustworthy Realtor in Louisville, by all means, ask your friends and family. Do some research on the Internet. Call some prospective agents and ask them to meet you for coffee.

This extra work up front will help you zero in on the best Realtor for you and that will make the best home buying experience possible.

How does Customer Service apply to Louisville real estate?

Photo of Louisville customer service bear

Is this the kind of customer service you’ve received this Holiday season?

Christmas is upon us. It is literally on. It may even be inside us.

It’s been this way since practically Halloween but now the sense is palpable. You can feel it too, can’t you?

One of the heaviest weights is the responsibility to buy the gifts, whether they be Christmas, Hanukkah or otherwise. Not just getting the gifts but getting the right gifts, the best gifts… that’s what shows you really care, right?

Well, for me I don’t much want the local salesperson trying to talk me into the latest gadget that was their company memo told each employee to push. I hate being pushed. I like it better when I ask for help and then it’s provided. That’s good customer service.

Is that how you are?

When it comes to real estate, I tend to treat my clients the way I like to be treated. That’s all well and good but everyone is not the same.

Get this, some people like to be pushed. Can you believe it?!?

We all kinda freak when we find out that people like the opposite of us. Twizzler’s are far superior to Red Vines but there are still some of those (crazy) people who prefer the Red Vines.

It truly takes all kinds.

Customer service in real estate is quite complex, inordinately so. That’s because human beings are so complex. A real estate transaction has dozens of variables, a great deal of money on the line and people get stressed.

I strive to serve every one of my clients the way I would like to be serviced. Quick responses to questions with specific answers. Honesty. Lots of hard work.

If I don’t have an answer, I still respond with the comforting line that assures them, “I will get the answer for you.”

People won’t buy a particular Louisville home just because a Louisville agent is pushing it. If you try, you just break down any trust you’ve built up.

Ok, I’m done with my rant for now. I truly hope you enjoy this Holiday Season and I look forward to sharing 2014 with you!

How Do We Measure the Top Agents in Louisville?

Photo of a client happy with their Louisville agent
When your real estate client feels like this, that’s when you’re one of the top agents in Louisville.

Interesting questions this, “How do we measure the top agents in Louisville?” My conclusion may surprise you.

The Old Way to Measure Top Louisville Agents

Without a doubt, we would start with what most people are likely thinking

“The top real estate agents in Louisville are those that make the most money.”

or

“The top Louisville agents sell the most houses.”

And to a certain degree, these people are correct. That is an easy, non-subjective way to put Louisville Realtors into different buckets.

Ask me this question 7 years ago and I would have responded the same way. Today? Nah.

For some perspective, let me tell you a quick story.

I have a client, let’s call him Stuart. Now, Stuart was a client of mine in the past. But this call was for his Mom who didn’t have much money but needed a small, safe home in a part of Louisville that I don’t typically service.

Would I refer Stuart’s Mom to another agent? There wouldn’t be a lot of money in this deal for me.

But I could see the need and wanted to “be there” for Stuart and his family.

Would a top Louisville agent take this client? I think they would. At least… by the definition, I now subscribe to.

The New Way to Measure Top Louisville Agents

It’s not about money, it’s about service. Taking the heart of a servant and strive to make sure your client gets what they want, with the least cost and best possible experience.

I’m not batting .1000 but that’s my goal and it’s getting closer every day.

Do you rave about your Louisville Realtor’s service?

When Can You Trust Your Realtor?

Trust. It’s the key facet of every human relationship. Before I became a Realtor, I thought Realtors enjoyed a great reputation. Why? Because my Realtor was a great guy—hardworking and trustworthy. I would refer him to all my friends and family, who each shared glowing recommendations. But how about you? Do you trust your Realtor?

Photo of a Louisville Realtor shaking hands with his client
Can you really trust your Louisville Realtor? That’s a great question. Learn how here.

When I became a Louisville Realtor, I found out that public perception of my chosen occupation was less than stellar.

Looking for evidence, we have to go back to 1989 for the oft-cited survey data. This report by the National Opinion Research Center (NORC) attempts to put values on public perception. In it, Real Estate Occupations came in at a paltry 38.53 on the “Prestige Score” scale.

Please understand, very few occupations scored so low, dismally low to be sure. (It would be nice to have more recent results, however.) There’s enough public perception out there that Realtors can’t be trusted. Is it fair to say, “One bad apple?”

Now, we’ve got people writing stories like, Why You Can’t Trust Real Estate Agents When Buying A House. Really, none of them?

Mr. Holman, the author of the piece, isn’t a Realtor but a member of the financial industry in Canada. I would suspect he has a better-than-average understanding of the industry. But why the blanket statement?

I think there are several reasons.

Where does the lack of trust come from?

First, society has become less trusting. See? There’s that word again.

There’s no question the economy is stagnant. The Washington Post, much to the chagrin of their political leanings, recently published The typical American family makes less than it did in 1989. Sigh.

It doesn’t take a rocket scientist to understand that our more competitive economic landscape means any product or service with a sales component will grow more cutthroat.

Thus, we have an increased opportunity for Realtors who forego their fiduciary duties in favor of a quicker path to payday.

Second, in this day and age of exploding social media, it doesn’t take long for the word to “get around.” Find an agent cutting corners and mistreating their clients? Bam! Facebook post three minutes later and 253 “friends” now have their perceptions modified.

Lastly, due to the importance of a decision this large, every person involved in a real estate transaction experiences increased levels of stress. Whether you’re buying a home for your family or investment property or second home like the Pier 27 Condos in Toronto, the process is far more stressful than regular, day-to-day life.

If you sell your hand-me-down chest of drawers for less than it’s worth, no biggie. But if someone gets a “steal” when buying your house, that’s a whole other story.

I can’t tell you the number of times I’ve been involved in a deal when a perceived slight occurs and one of the clients blows their top. Last time, we found the document that proved the client had signed off on the rate. We closed the following day.

(The client later apologized for his outburst.)

The true nature of every industry

Even with all this against the profession, I still come back to this: Painting with the broad brush inevitably gets some paint where it doesn’t belong.

There are good Realtors. I know a good number of them here in Louisville. Heck, I’m one of them!

These agents will go the extra mile, even when there’s nothing in it for them. They’ll reschedule 9 showings because their client’s child became sick. They will accept phone calls, at home, at 10:30 pm because they understand that their client is stressing out.

There’s nothing wrong with educating the consumer Mr. Holman, but your premise is far too bleak and none too accurate.

My advice to all Louisville home buyers/sellers is to get quality referrals.

  • Don’t call a Realtor because you see her billboards on bus signs.
  • Don’t call an agent because they advertise on your favorite radio station.
  • Don’t call the guy with those late-night real estate infomercials.
  • Don’t call a Realtor because their name sounds familiar.

Instead, seek out a trusted friend or family member who has used the same Realtor for multiple Louisville real estate transactions. Don’t worry, it won’t be as hard as you may think.

You most certainly can trust your Realtor. Just so long as you select the right one.

Top 10 Realtor Pet Peeves About Other Realtors

Photo of a girl giving the two thumbs down gesture
Want to know what I hate? You don’t care? Doesn’t matter… I’m telling you anyway. My top 10 Realtor pet peeves about other Realtors. It’s going to shock you.

Ok.

There are sites where I publish my “made for TV” opinion and analysis stories. Louisville Homes Blog has been up and running since 2006 and gets more traffic now than ever before! (Yes, I’m tooting my own horn so sue me.)

I also write for Insider Louisville, which is growing by leaps and bounds. Better platform. Larger audience. What’s not to like?

So here on my own personal blog is where I cut loose and tell you how I really feel.

It’s getting real up in here.

So today’s topic came to me as I was looking through a bunch of listings for a client of mine. And I was like,

“Why are you doing this? Are you crazy?! What kind of drugs are you on???”

So without further ado, here’s my Top 10 Realtor pet peeves about other Realtors.

#10 Realtors who typing the listing descriptions in ALL CAPS

What’s annoying in an email or text is just as annoying on the web. For goodness sake, please refrain!

#9 Realtors who misrepresent their listing to have more official bedrooms than it truly has

I know someone could sleep in this room but without an egress window, closet and a door, this is not an official bedroom. Try again.

#8 Realtors who don’t listen to the voice message I just left them but instead call me and ask about it

Spending two minutes bringing you up to speed on our deal wasn’t something I did for myself, it was meant for you! Don’t call me and ask me to do it all over again. Crikies!

#7 Realtors who give out the wrong code to their listing’s lock-box

This one could be a simple mistake but it’s important. If you make me look bad in front of my clients, I’m not your friend. (Just kidding, I’m still your friend… just don’t let it happen again.)

#6 Realtors who won’t give me their client’s feedback on one of my listings

Since I received my real estate license to practice in the Commonwealth of Kentucky I have given feedback on 100% of the homes I’ve shown my clients. Eat your heart out Ty Cobb.

Other agents? Not so much.

#5 Realtors who pretend that a patently obvious problem doesn’t exist

Well… because we have to get that document signed by all parties in order to have an accepted contract, it’s fairly important, dontcha think?

#4 Realtors who are lazy

Some people just do their job better than others. The loafers bring me down because now I have to pick up your slack.

#3 Realtors who try to take my commission with a spurious procuring cause claim

This doesn’t happen often but when it does… oh man… my blood starts to boil. Are you seriously trying to take the money I’ve earned?

Thems is fightin’ words.

#2 Realtors who don’t return my calls

I am sorry to report that this happens more often than I would have thought. Real estate attorneys, home appraisers, home inspectors and other contractors fall into this category as well. Act professional people!

#1 Realtors who treat me like I’ve done something wrong when it’s really their clients causing the trouble

And my number one pet peeve about other Realtors is when the so-called professional gets all bent out of shape and yells at me about something that’s either their fault or their client’s fault.

I don’t handle these situations very well. Please forgive me… I’m a work in progress too. ;^)

The Good, Bad and Ugly in Louisville Real Estate


Perhaps the best movie theme music of all time.

I’ve spent a good many posts ranting about things that bother me in my career as a Louisville Realtor. Blog ranting is a good way to blow off steam.

(Better that then actually telling someone they’re a bad person. Heh.)

Today I thought I’d hit the topic from a new perspective… all of them.

The Good Louisville Real Estate

Louisville is a great city, whether the nation (or world) knows it or not. I’m proud to call this place my home.

By and large, the people here are generous, polite and caring. The vast majority of Louisvillians are stand up citizens.

I can’t imagine working this business is a city like New York or L.A. where selfish vanity is on parade. Argh!

Plus, this is a beautiful town! The parks are highly under-rated and the Parklands of Floyds Fork are only going to enhance our lives.

Far more good than bad, but I started this theme so…

The Bad Louisville Real Estate

There are some very selfish people in every city. These people give little thought to taking what they want without giving back even a “thank you.”

It happens to me weekly. It’s part of the business. But that doesn’t make it OK.

As part of their job, Realtors do need to explain to people how the business works. Listings are fairly straight-forward but working with buyers can be like trying to wrangle a school of jellyfish.

Using a Buyer’s Agency Agreement (BAA) solves the uncertainty problem but some people won’t sign one.

That leaves us it a bit of a war-zone, where anything goes. With nothing to penalize the offender, it will keep happening. Sad but true.

My solution would be to have a new law that requires home buyers to sign with just one real estate agent. They can switch to a new agent if things don’t work out by a quick written form but are required to be aligned with an agent throughout the buying process.

That’s not burdensome and would create a more clear landscape for all parties. Am I missing anything here?

The Ugly Louisville Real Estate

This space is reserved for the truly crazed individuals, either by the stress of events or personal health or mental problems.

There are some sick people in the world and, for the most part, they can buy and sell real estate too.

It’s people like this that I am glad that I’m not required to work with anyone. I can choose to say, “No thank you. Please find another agent. Good day.”

The hard part is identifying these people before you’re knee-deep in negotiations and the animal excrement is about to hit the fan.

Regrets, I’ve Had a Few. Hopefully Taking Advantage of Historically Low Interest Rates Isn’t One of Them

Please pardon my epically long title above but I wanted to make a point. You know the famous Frank Sinatra song, My Way, right? Well, a portion of the lyrics are:

Regrets, I’ve had a few
But then again, too few to mention

How about you? Are your regrets too few to mention?

Most experts agree that we are past the lowest interest rates in history. History!

Did you buy? Did you refinance? I sure hope so!

Because if you didn’t, you’ll likely regret it. Just how much, remains to be seen.

Skeptics say, “What’s the big deal? It’s just a few bucks each month.”

Ok, and I’m sure we all have so much extra money to burn, right?

For a $200,000 loan, here are the different amounts of interest (not principal) you would pay during all of the 30 years, for each interest rate.

3.5% – $123,312.18
4.0% – $143,739.01 (or $20,426.83 more than at 3.5%!)
4.5% – $164,813.42 (or $41,501.24 more than at 3.5%!)
5.0% – $186,511.57 (or $63,199.39 more than at 3.5%!)
5.5% – $208,808.08 (or $85,495.90 more than at 3.5%!)
6.0% – $231,676.38 (or $108,364.20 more than at 3.5%!)

So… do you have an extra $100k laying around to waste on that additional interest? I know I don’t.

Please don’t regret missing out on the best financial home buying deal of our lifetime. Think of all the extra Starbucks you could buy? ;^)

It Takes All Kinds

It Takes All Kinds of People but Selfish People Can Take a Hike
You’ve heard, “It takes all kinds.” But I’d much rather a world without selfish people.

Real estate can be a tough business. Whenever you deal with people, things can be quite trying.

But, “It takes all kinds!” you hear people shout.

Well, that depends.

If you’re referring to:

  • people of all colors and creeds,
  • who have different interests, hobbies and pastimes,
  • which when we meet them open our eyes to different ways of doing things.

then I’m with you!

But some people are just downright selfish.

They only think about what’s going to benefit themselves and treat everyone around them like “things” rather than people.

I don’t want all kinds of clients, just the right kinds

I never knew how selfish some people could be until I got into real estate—which is essentially a service industry.

The phrase, “The customer is always right” never met my last client. Yes, this is one of those posts.

When you are contacted and asked to provide service, with no payment or signing of documents, there’s a level of common courtesy that seems to be missing in America 2013.

It’s more like, “What can I get away with.” than “Do unto others as you would have them do unto you.”

I’m happy to help anyone in Louisville with all kinds of real estate advice or service, but if you are one of those people who could care less how your actions affect others… please don’t call me.

Thanks in advance!

Why Choose Louisville New Construction? These Benefits for Home Buyers Will Show You the Way

Photo looking at floorplan of their new construction home being built in Louisville, KY.
Are you a designer? Hands-on on personality? New construction in Louisville could be exactly what you’re looking for.

I’ve written a data driven article about the current Louisville new construction landscape for InsiderLouisville. But today, I want to write about this topic from a personal perspective.

In this piece, I’m going to outline the benefits of new construction. Why, you ask? Because I love new construction!

My wife and I have built three homes and after the first few showings of existing homes, we knew we’d always be a new construction type of family.

I mean, I know it’s more expensive (sometimes WAY more expensive).

I know building sites are limited (sometimes so limited you’re much farther out than when first started).

But the pros of building a new construction home in Louisville far outweigh the cons on my book.

  1. No one has lived here before!
    If you’re a clean freak, a la, Sheldon Cooper, Adrian Monk or Jerry Seinfeld, this point takes the prize. Nothing to clean up, de-wallpaper, repaint, dig up, dust off or sanitize.

    This point is so huge, I considered giving it two points.

  2. You get to pick everything!
    From the layout to the materials, to the colors and everything in between. I mean, honestly, for control freaks like myself, what’s better than being able to pick your own door knobs and cabinet pulls?

    No item is too small. From the amount and type of insulation to the which light fixtures look best around the garage door you’ve selected, when a home buyer chooses new construction, it’s all up to you!

  3. Everything in your home is brand new!
    Don’t underplay this point. When you buy an existing home, the HVAC system could be a year old, 12 years old or 30 years old; you never know!

    New construction means that HVAC system is zero years old. The roof? Zero years old. The windows? You guessed it, zero years old.

    That’s pretty awesome, don’t you think?

  4. Save some tax money!
    It’s not always a large amount but sometimes it is! When your first property tax bill comes due, it may not reflect everything you purchased. It might be simply the price of the lot because the home hadn’t been completed yet.

    Only paying taxes on the lot, is a pretty big deal.

There are a few other items too, but I may save those for another time. Suffice it to say, that if you’re like me (and some of you are, whether you choose to admit it or not) then choosing to build your new construction home in Louisville, is a wonderful experience and a wise choice.

How To Be the Best Real Estate Agent

Illustration of agent holding the world in his hand
In order to be the best real estate agent, you need to have knowledge, a strong work ethic and be truly trustworthy.

Over on LouisvilleHomesBlog.com my content is highly-focused on providing real estate news and advice to people who want to buy or sell a Louisville home. It’s for the consumers of real estate.

Here at TrePryor.com, I open my wide-angled lens for a broader view.

Here, I can talk to current real estate agents, other industry professionals or even someone thinking about entering the business.

I’m by no means an expert. (But if you Google “top agents Louisville” you might find me somewhere in the results. *wink*)

What I’d like to talk about today is how to be the best real estate agent—how that actually happens. As I see it, there are three main ingredients.

The Best Agent Has Strong Real Estate Knowledge

Without knowledge of the local market, real estate best practices or strong marketing tactics, you can never be a best agent. Period.

The hard part?

To be great, you have to be knowledgeable across a broad range of topics: architecture to home improvement, marketing to finance, technology to people skills… and the list goes on!

I remember a 40-year veteran of Louisville real estate tells me once, that he still felt like he only knew 50% of all there was to know.

Real estate is a very deep field.

The Best Agent Has a Strong Work Ethic

Real estate knowledge by itself, won’t get you there. There needs to be a drive to put it into action.

Those that sit around and expect business to find them, quickly find themselves in another career.

Clients have a large number of choices, selecting the best real estate agent is just one of them. If a particular agent isn’t providing high-quality service in a prompt, timely manner they will look elsewhere.

Today’s smartphone isn’t optional, it’s mandatory. The best agent doesn’t miss a call, email or text because he has it with him at all times.

And did I mention Twitter? It’s the fastest way to get news that matters to you. Strong agents are on top of it all, nimble and responsive to any and all forms of communication.

Included in a strong work ethic is a reasonable amount of responsiveness that serves the client well.

The Best Agent Is Trustworthy

Perhaps I’ve saved the best for last. All of the above isn’t worth a dime if the real estate agent isn’t reliable.

  • Can you count on him?
  • Can you trust that he’ll do what he says he’ll do?
  • Is he putting your goals ahead his own?

There are myriad of ways to cheat. No one is looking over the agent’s shoulder (at least, not consistently) to make sure they are behaving.

Do you want to be the best real estate agent? Be trustworthy.

The slow man with integrity will ultimately catch the swift one who has none.

Conclusion

So what do you think? Did I forget anything? Possibly.

But I believe that if you build your real estate career on these three, foundational pillars you will truly be successful and your clients will rave about you.

How do I know?

Because that what I do and this is what they’re saying about me.

Top 5 Best Practices for Real Estate Agents

Happy real estate agents are the best real estate agents
As you’ll see in the real estate agents best practices listed below, staying positive is huge. Never forget to smile! Yeah, I know… I use this stock photo too much.

Now that I’ve been in “the biz” for 7 years, I thought I’d try to organize my experience into best practices for real estate agents, in the hopes that… (in my best Meryl Streep voice) if I can help even one of you that it’ll all be worth it!

*giggle*

You know I’m not a woman, right? Ok. Let’s move on.

Before we jump right in, you understand that are “heavy hitters” who charge thousands of dollars for this very information, don’t you? You didn’t?!? Well, there are.

That’s just not how I roll. You’re welcome. ;^)

Top 5 Best Practices for Real Estate Agents

  1. Have a Plan with Goals

    Every real estate expert will tell you that if you don’t have a plan, you’re just moving aimlessly around and will certainly be less productive. And they’re right!

    This plan should be a 1-year plan, start in January and say this year I will…

    Maybe it’s things like,

    • Break $3M in sales volume
    • Complete 15 transactions
    • Finish and launch my new marketing website
    • Reach 24 new clients before June

     

    Whatever you decide, they need to be measurable. You can’t just say, I want to do better than this year.

  2. Consistently Use Systems

    Getting into a routine with systems is huge!

    Maybe you’re not an email person so your system is in a special notebook, which tracks how you stay in contact with your sphere of influence.

    Maybe you prefer an online system like Contactuality that’ll help you manage all your client interactions. Having no system won’t work. But it’s also important that you like the system you’re using. If you don’t, find or create a new one.

    Which leads us to the next real estate best practice

  3. Focus on What You Like Best

    Life is too short to be miserable in your job. You have to enjoy it or you won’t be successful.

    Now, that doesn’t mean you’ll love every aspect of your job.

    Personally? I hate following up with clients who don’t communicate. I’m open and honest and I like dealing with people who are wired the same way.

    Big surprise, not everyone is like me. Following up is huge and necessary and even though I don’t “love it” I’ve found a way to make it better. You need to do the same!

    So, for each area of your business (marketing, management, networking, etc.) find a system that you enjoy and consistently run it!

  4. Be Positive

    This is a tough one for certain people. I should know, I am one.

    What I mean is, I’m not naturally a positive person. It’s a struggle. But believe you me, being positive is not only necessary in real estate, it’s key!

    Important Note: Clients will mistreat you. They will blame you for things that aren’t your fault. They will say bad things about you and go off to find another agent. This will happen, 100% positively.

    That’s why you need to develop a positive attitude that doesn’t allow you to get upset when this happens. (Having plenty of clients and keeping busy is one of the best remedies. *grin*)

  5. Don’t Sweat The Small Stuff

    Human by Human League
    After all, we’re only human. Born to make mistakes.

    The real estate business is very complex. It’s essentially running your own small business where you’re the CEO, VP of Marketing, Accountant, Sales Manager and Desk Clerk on any given occasion.

    With so many different tasks, we are bound to screw up, forget something or possibly something worse.

    Keep learning. Stay on top of the latest news, especially as it comes to real estate regulations and law changes.

    But, if you forget to send out your monthly flyers, that’s OK. If you forgot to schedule that important showing? Tell your client, “I’m sorry” and move forward.

    We’re all human. We all make mistakes.

Hopefully, you’ve found these best practices for real estate agents helpful. If you have, please share it!

All You Can Do Is The Best You Can Do

One Hand with control
All you can do, is the best you can do.

There are many experts who like to “share” their “wisdom” about the “secrets” to success. This is especially true in real estate.

From Day One, during my training at Semonin, they brought in national speakers who flooded our minds with success tip after success tip.

It was exhausting.

Given that we were new, how could we possibly do *everything* they said we should do. Half of which wasn’t part of our personal makeup. (Then there’s the tip that says, only do the things you like. hehe)

I’m sure they meant well, in fact, I’m positive. But the truth is, each strategy works only certain amount. Nothing works every time.

Plus, when each new veteran agent shares their advice, the boat starts to dip below the waterline, as

  • the amount of tasks,
  • the amount of words we should be speaking,
  • the amount of marketing tactics we should be practicing

approaches mountain-sized stature.

Here’s my solitary piece of advice::

All you can do, is the best you can do.

That’s just another way of saying, “Do your best!”

Don’t worry about what you’re not doing. Don’t let anyone get you down because you decided to pass on the latest CRM solution that was “changing the way real estate agents work in today’s market.”

Don’t feel bad that you didn’t farm your home neighborhood. Don’t be upset that you decided it was more important to take that special vacation with your wife rather than attend another Realtor convention in Tampa.

Just do your best.

Once you’d done that, you’ve already won.

Where do you look to find Louisville homes for sale?

Screen capture of Google search results for the phrase Louisville homes for sale
What search results do you get when you type “Louisville homes for sale” on your computer?

So, let’s come right out and ask. Where do you look to find Louisville homes for sale? Which website works best for you?

It’s a constantly changing playing field. Merely improving a website’s usability isn’t going to cut it. Adding choice content? Sure, that helps.

But when it comes to getting the lion’s share of Louisville home buyers looking for their next new home, which website comes out on top?

So, for this informal, yet a perfectly reasonable experiment, I’ve chosen to use the Alexa engine to see which Louisville real estate companies are garnering the most traffic.

(We are unable to learn how many website users move forward to actually work with those agents, but we shall have a bit of fun with it.)

Leading Louisville Real Estate Websites

The clear leaders for search terms in our field are “[location] real estate” and “[location] homes for sale”. We’ll tackle both.

With the changes to Google’s algorithm now using personalized results, I can only cite what my IP-linked computer will return. So let us begin.

Louisville Real Estate

As of 10/5/2012, here are the top websites on Google and their Alexa traffic for the search term, “Louisville real estate”. (Only the root domains are ranked. Subdomains are counted as part of the whole.)

  1. www.homesinlouisville.com – Global Rank 3,452,726
  2. www.joehaydenrealtor.com – Global Rank 331,473
  3. www.trepryor.com – Global Rank 1,809,971
  4. www.louisvillerealtors.com – Global Rank 1,395,552
  5. www.realtor.com/realestateandhomes-search/Louisville_KY – Global Rank 915
  6. www.trulia.com/KY/Louisville/ – Global Rank 691
  7. plus.google.com/…/posts/BCbhgNw7rCM (Tre Pryor)- Global Rank 2
  8. www.semonin.com – Global Rank 328,789
  9. www.allhomesinlouisville.com – Global Rank 2,704,350

Clearly, the personalized results have played a role in landing TrePryor.com in two of the Top 10 results. If we strictly looked at traffic, Semonin.com should be barely edging out Joe Hayden for the top spot with the others falling in line.

Now let’s look at Louisville homes for sale as a keyword search phrase.

Louisville Homes for Sale

Again, we’re just using Google and even though I think it would a usability advantage to be able to turn OFF personalized results, the brain trust in Mountain View doesn’t think it worthwhile.

  1. www.trulia.com/KY/Louisville/ – Global Rank 691
  2. www.joehaydenrealtor.com – Global Rank 331,473
  3. www.trepryor.com – Global Rank 1,809,971
  4. www.realtor.com/realestateandhomes-search/Louisville_KY – Global Rank 915
  5. www.realtor.com/homes-for-sale/louisville_ky/ – Global Rank 915
  6. www.trepryor.com/louisville/norton_commons/ – Global Rank 1,809,971
  7. www.zillow.com/louisville-ky/ – Global Rank 505
  8. ballhomes.com/ – Global Rank 4,112,051
  9. www.homes.com/Real_Estate/KY/City/LOUISVILLE/ – Global Rank 2,491
  10. plus.google.com/…/posts/fkMAftjiFDj (Tre Pryor) – Global Rank 2

These results aren’t too different. We’ve added Zillow and Ball Homes and lost GLAR and Brad Long.

Traffic is one thing. Time on site is another. But what really matters is for those home buyers who haven’t chosen a Realtor to work with, which website are they using to search for Louisville homes for sale and, perhaps more importantly, why?

I would love to hear what’s important to you!

There Aren’t Any Rental Homes in Louisville Kentucky

Of course, there aren’t any rental homes in Louisville, Kentucky but there aren’t many. I mean, there aren’t zero, but there certainly aren’t enough. And that might not change very much going forward.

This is a photo of a house that is NOT a Louisville rental home.
This could be a rental home in Louisville… but it’s not. The owners want to sell it, not rent it.

It’s a constant source of frustration for people relocating to Louisville. These folks don’t want to be forced to buy right away. And they aren’t keen on the idea of an apartment.

“Where are all the rental homes in Louisville?” he yells.
“I wish I knew,” I respond.

This happens all the time. I get as many as 3 inquiries this week!

Other than a massive influx of real estate investors buying up the bargains and opening up new rental inventory, there’s not a lot to be done.

Until that happens, here are the best Louisville apartment options. And here you can search through all the Louisville homes for sale.

We Can’t Live in an Apartment

If you have your heart set on a rental home, the few that come up are usually listed by their owners (don’t bother a Realtor, because unless they own the property themselves, they can’t help you) on sites like:

Sorry to be such a Debbie-downer but like Bill Murray so famously stated in Stripes:


“That’s a fact, Jack.”

We ‘Play It Safe’ When It Comes to Louisville New Construction

Today in Louisville (Jefferson County) there are 3,594 single family homes for sale on our MLS.

  • 63% of them have basements.
  • 49% of them have more than one story.

Let’s look at homes built in the last 10 years:

  • 69% of them have basements.
  • 67% of them have more than one story.

A few more basements but a lot more 2-story homes. What I’m really thinking about is how similar all the new home are. Other than comparing a Traditional Ranch to a Traditional 2-Story home they are all so homogeneous as to take the ability to choose almost completely out of the equation.

I do applaud what Norton Commons has done with their planned community. There’s nothing like it in our city. Sure, you pay top dollar (price per square foot is much higher) but I can make an argument for it.

But looking at this year’s Homearama homes, it’s really tough to separate one from another. Garages are tilted here and there; then I see some Tudor or Craftsman stylings to the facade but as far as floorplans go, they are just so similar. What do you think?

The other option is that I’ve just seen too many homes and they’re all blurring together. Either that or we’ve finally evolved to the top usability option in home design.

Nah…