{"id":1018,"date":"2016-04-28T16:36:48","date_gmt":"2016-04-28T20:36:48","guid":{"rendered":"http:\/\/www.trepryor.com\/blog\/?p=1018"},"modified":"2023-09-08T19:39:00","modified_gmt":"2023-09-08T19:39:00","slug":"psychology-marketing-real-estate-part-one","status":"publish","type":"post","link":"https:\/\/trepryor.com\/blog\/psychology-marketing-real-estate-part-one\/","title":{"rendered":"Psychology of Marketing Real Estate, Part 1: Who"},"content":{"rendered":"
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\"Psychology
The Psychology of Marketing Real Estate is rather complex but let this handy, three-part series sort it out for you.<\/figcaption><\/figure>\n<\/div>\n\n\n

As with any business where humans participate, there is a psychology<\/em> involved. Real estate is no different.<\/p>\n\n\n\n

In fact, it’s more varied and diverse<\/strong> because there are a larger<\/em> number of roles interacting with the buying or selling of properties.<\/p>\n\n\n\n

In this article, I’m going to look at the psychology of marketing real estate<\/strong> from the Listing Agent’s perspective. While in my home city’s market is tilted towards home sellers just a few short years back this wasn’t the case.<\/p>\n\n\n\n

And even expert Realtors<\/em> can learn a thing or two when it comes to such an incredibly complex entity we call home buyers.<\/p>\n\n\n\n\n\n\n\n

Who: Psychology of Marketing to Humans<\/h2>\n\n\n\n
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Marketing real estate to retirees is vastly different than to other people groups. Understanding your clients is key to being successful.<\/figcaption><\/figure>\n\n\n\n

Let’s first speak to the idea of personas<\/strong>. According to wiki<\/a>, personas came to marketing in the early 90s from a gentleman named Angus Jenkinson. The idea is simple, here it is:<\/p>\n\n\n\n

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A persona is a fictional person with distinct goals and behaviors.<\/p>\n<\/blockquote>\n\n\n\n

There you go! Next, make sure your marketing messages target<\/em> each persona appropriately.<\/p>\n\n\n\n

Test. Measure. Tweak. And, voila, marketing is enhanced and sales improve. (For more on this topic, visit How to Create Detailed Buyer Personas for Your Business<\/a>.)<\/p>\n\n\n\n

In the field of real estate, the following list covers the most common people types. I’ve created some fun names to make things more memorable.<\/p>\n\n\n\n

Sample Real Estate Personas<\/h3>\n\n\n\n