{"id":11295,"date":"2017-03-24T14:04:10","date_gmt":"2017-03-24T14:04:10","guid":{"rendered":"https:\/\/louisvillehomesblog.com\/?p=11295"},"modified":"2023-08-17T14:52:46","modified_gmt":"2023-08-17T14:52:46","slug":"making-rental-property-attractive-millennials","status":"publish","type":"post","link":"https:\/\/trepryor.com\/blog\/making-rental-property-attractive-millennials\/","title":{"rendered":"Making Your Rental Property Attractive to Millennials"},"content":{"rendered":"\n<p>Today\u2019s landlord knows the importance of attracting the millennial demographic. This subset of the population currently saturates the rental market. These individuals\u2014born between 1982 and 2004\u2014are choosing to buy homes <em>later<\/em>\u00a0and are grabbing up rental homes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"363\" src=\"https:\/\/trepryor.com\/blog\/wp-content\/uploads\/2017\/03\/heres_your_key.jpg\" alt=\"Photo of hands giving house keys\" class=\"wp-image-11296\" srcset=\"https:\/\/trepryor.com\/blog\/wp-content\/uploads\/2017\/03\/heres_your_key.jpg 600w, https:\/\/trepryor.com\/blog\/wp-content\/uploads\/2017\/03\/heres_your_key-300x182.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">When you give your rental property keys to the tenant, you want them to stay for a while!<\/figcaption><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p>If you haven\u2019t transformed your property into a millennial mecca, you\u2019ve been losing out on profits. If your property is in an up-and-coming<strong> area<\/strong>, you may already have a tempting offer, but there are plenty of ways to upgrade your property into a standout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understand Their Motivations<\/h2>\n\n\n\n<p>In order to offer the things that millennials want most, you\u2019ll need to take time to understand what they\u2019re looking for in a place. Millennials want rental properties that combine the best in functionality and ease. In many cases, this is captured through <strong>open floor concepts<\/strong>. Is there a wall you could take out to improve the flow of the space? Can you add a window or two to improve upon the expansion of the space?<\/p>\n\n\n\n<p>It\u2019s also important to understand their desire for a <em>sense of community<\/em>. They\u2019re looking to make connections and feel immersed in a <a href=\"https:\/\/trepryor.com\/louisville\/\" target=\"_blank\" rel=\"noopener noreferrer\">great neighborhood<\/a>.<\/p>\n\n\n\n<p>When listing your property, highlight local amenities that could improve this feeling of community like nearby bars, parks, and restaurants. It\u2019s important to emphasize the ways your property could <em>solve problems<\/em> in their daily lives. The bus stop down the road can help their transportation issues, and the laundromat a few blocks away could make laundry a worry of the past.<\/p>\n\n\n\n<p>Convenience is king! Enticing millennials is finding ways to highlight the <em>ease<\/em> your property provides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider Your Kitchen<\/h2>\n\n\n\n<p>Millennials are interested in communal spaces and are avid entertainers. Make sure the kitchen in your rental property is not just up to par\u2014but the actual <strong>heart of the home<\/strong>, which will<strong>&nbsp;<\/strong>make all the difference when it comes to attracting <em>high-quality tenant<\/em>s.<\/p>\n\n\n\n<p>Upgrading kitchen appliances can be a worthy investment and small changes can make all the difference. Switch out <a href=\"https:\/\/www.pullsdirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">handles and pulls<\/a> to update the look of cabinetry without spending a fortune on complete replacements.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"451\" src=\"https:\/\/trepryor.com\/blog\/wp-content\/uploads\/2017\/03\/modern_kitchen.jpg\" alt=\"Photo of a clean, modern kitchen.\" class=\"wp-image-11297\" srcset=\"https:\/\/trepryor.com\/blog\/wp-content\/uploads\/2017\/03\/modern_kitchen.jpg 600w, https:\/\/trepryor.com\/blog\/wp-content\/uploads\/2017\/03\/modern_kitchen-300x226.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Clean and modern kitchen? Renters say, &#8220;Yes!&#8221;<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Green Upgrades<\/h2>\n\n\n\n<p>Millennials are a socially conscious group and are increasingly concerned about sustainability and the environment. If you\u2019ve been waffling on adding green features to your property&#8230; now is the time.<\/p>\n\n\n\n<p>The simple addition of <strong>energy-efficient upgrades<\/strong> can help you pull in higher rental rates and improve the overall value of your property for years to come. The tone of the most popular home improvements comes in the form of solar energy. Don\u2019t let cost deter you; there are plenty of <a href=\"https:\/\/www.heroprogram.com\/solar\" target=\"_blank\" rel=\"noopener noreferrer\">solar panel financing solutions<\/a> so that you can start saving on energy costs.<\/p>\n\n\n\n<p>Your tenants will love that their utilities are cheaper and you\u2019ll find that your property\u2019s value skyrockets with the right energy-efficient upgrades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technology Is Your Friend<\/h2>\n\n\n\n<p>After you\u2019ve made the necessary home improvements, be sure to put as much effort into advertising your vacant space. Attracting millennials means getting your listing <em>in front<\/em> of them and the best way to do this is through <strong>modern technology trends<\/strong>.<\/p>\n\n\n\n<p>You may find that targeting this demographic requires efforts to alter your advertising techniques. Millennials have grown up constantly connected and they <em>utilize technology<\/em> to access a multitude of rental listings channels.<\/p>\n\n\n\n<p>It\u2019s important to expand your advertising outlets to ensure you\u2019re on the <em>majority<\/em> of these channels. You can use numerous listing websites to your advantage. Check out <a href=\"https:\/\/www.apartmentfinder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ApartmentFinder<\/a> and similar offerings to ensure you\u2019ve got your property in front of as many eyes as possible.\u00a0Sites like this offer <strong>fantastic filtering features<\/strong>\u00a0and make it easy for landlords to list out the highlights of their property.<\/p>\n\n\n\n<p>When creating your listing, be as detailed as possible. List out all the positives of your space, considering millennial motivations as discussed earlier. Also, invest in <a href=\"http:\/\/www.jljordanphotography.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional photos<\/a> of your property, because this one-time investment can pay dividends down the road.<\/p>\n\n\n\n<p>Attracting the millennial market to your rental property means <em>putting in the extra effort<\/em> to create a space that caters to their needs and desires. If you\u2019re looking to improve your bottom line, consider incorporating some of these lucrative upgrades and making a difference in your rental business profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s landlord knows the importance of attracting the millennial demographic. This subset of the population currently saturates the rental market. These individuals\u2014born between 1982 and 2004\u2014are choosing to buy homes later\u00a0and are grabbing up rental homes.<\/p>\n","protected":false},"author":2,"featured_media":11296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[680],"tags":[585],"class_list":["post-11295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-residential","tag-rental-property","entry","has-media"],"_links":{"self":[{"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/posts\/11295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/comments?post=11295"}],"version-history":[{"count":2,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/posts\/11295\/revisions"}],"predecessor-version":[{"id":20178,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/posts\/11295\/revisions\/20178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/media\/11296"}],"wp:attachment":[{"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/media?parent=11295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/categories?post=11295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trepryor.com\/blog\/wp-json\/wp\/v2\/tags?post=11295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}