4 Ways to Build a Top Brand as an Upmarket Real Estate Agent

Building a good brand is very important, especially if you want to sell high-end and/or commercial properties. When you have a strong brand, you don’t have to work as hard to gain the trust of buyers and sellers, and transactions go much more smoothly. You also have much less work to do to attract business since your name will speak for itself. This means that you’ll be able to not only close more sales but save a lot of money and effort on marketing. Let’s take a look at some of the ways that you can build and establish yourself as an upmarket real estate agent.

Photo of a real estate agent helping her client
Top agents put their clients first. Part of this means having the expertise to do an exemplary job.

1. Define Your Brand

The very first thing you have to do is define your brand. You need to think about what makes you unique. Look at what you can offer that other agents can’t, and why someone would want to work with you over another agent. Some agents might want to put their experience forward if they have spent lots of years in the business or show themselves as experts in a very specific type of building, like malls, for instance.

Now could also be a good time to consider a partnership as they have many branding benefits. Working with an upmarket real estate agent that has a different set of expertise will make you look more complete as a brand, and will attract more business on both sides, so consider the idea if you’re more familiar with one type of property and feel like the expertise of someone else would help.

2. Get the Look and Be Consistent

Next, you will need to start building your visual brand. This will be used on your website, but it should be consistent across all your promotional material whether it’s your YouTube channel, business card, or print advertisement. So, you will need to look for a reputable design agency and have them create a logo along with a branding manual so you know which colors and fonts to use to project a consistent brand image.

3. Get a Virtual Address and Mailbox

Getting a virtual address will be extremely important if you have to sell properties in different parts of the country. If you’re headquartered in Delaware, for instance, getting a virtual address in Delaware will allow you to receive mail and manage it from wherever you are. Virtual Delaware addresses act just like any other address in most areas, with the difference being that a Delaware virtual address will allow you to read your mail from distance using scans. 

You can get a Delaware virtual address for as little as $9.98/month, and you’ll be able to get mail instantly, forward mail to another address, and even add additional touches such as having a professional-looking suite number. All of these things could benefit your brand, so, consider the option if you haven’t already, and go with a reputable provider who is known for top-notch security and good customer service.

4. Establish Yourself as an Authority

Once you have everything in order, you then need to work on establishing your authority in your niche. Get active on places like YouTube, Facebook, and LinkedIn, and have a well-stocked blog with keywords relevant to your audience. Make sure that you have the site made professionally with sound SEO too as it will allow you to attract people through organic search and give your brand more visibility. Consider offering courses or seminars as well, as they will put you in direct contact with potential buyers and sellers, and they will allow you to showcase your expertise.

To be a top agent in your market, you’ll need to continually be improving your skills, and promote your accomplishments while at the same time serving your clients with the greatest of care. It’s a balancing act. But once you do, you’ll be seen as the expert agent and can even be asked to be in the local news from time to time.

Branding yourself properly is extremely important for all real estate agents. But it’s especially important if you want to work with higher-value properties. Follow the few tips in this article, and always be conscious of the image you project while showing competence through your service. Before you know it, you may be the top upmarket real estate agent in your city.

Tre Pryor, Realtor

Tre Pryor is the leading real estate expert in the city of Louisville. He is a multi-million dollar producer and consistently ranks in the top 1% of Louisville Realtors for homes sold. Tre Pryor has the highest possible rating—5.0 stars on Google—by his clients and is routinely interviewed by the local NBC news. Tre Pryor is a member of the RE/MAX Hall of Fame.