Articles about Real Estate Agents Marketing Themselves and Their Listings

Essential Guide to Creating a Positive Online Reputation for Your Business

In the ever-evolving world of real estate, where competition is fierce and consumer expectations are on the rise, establishing a positive reputation for your business is crucial. In this comprehensive guide, we delve into the strategies you need for creating a positive online reputation for your real estate business, ensuring long-term success and growth.

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5 Key Realtor Tips for Attracting More Clients

The Internet is full of Realtor tips and advice, but not everything that you read works in the real world. If you struggle to attract home buyers and sellers, you may need to try a new approach. From investing in real estate marketing to choosing a niche market, here are five of the best Realtor tips for attracting more clients.

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Having a strong online presence is essential for agents today. | Photo: Monoar Rahman
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4 Ways to Build a Top Brand as an Upmarket Real Estate Agent

Building a good brand is very important, especially if you want to sell high-end and/or commercial properties. When you have a strong brand, you don’t have to work as hard to gain the trust of buyers and sellers, and transactions go much more smoothly. Let’s take a look at some of the ways that you can build and establish yourself as an upmarket real estate agent.

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Top agents put their clients first. Part of this means having the expertise to do an exemplary job.
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4 Ways Making a Name for Yourself in Your Field Brings Success

In every industry, there’s a small group of people known as the key players. They’re the ones who get the best opportunities, the most respect, and the most business. Even in a highly competitive landscape, you can start making a name for yourself.

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If you want to be successful, you need to be a key player. Here are four tips to help you be one.

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4 Local Real Estate Marketing Ideas to Try This Year 

Today, almost every entrepreneur is interested in investing in real estate. It allows them to enjoy good returns and stable cash flow. You can also put your money into real estate to diversify your investment and build great wealth. But what are currently the best real estate marketing ideas to help you do this?

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5 Key Benefits of Real Estate Videos

With the advent of several social media platforms and video streaming websites online, many home buyers and real estate investors have started looking for properties on the internet. They use videos and other forms of content to get the information they need and make a sound buying decision. Are you an agent thinking about including real estate videos for your listings?

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Real estate videos have never been easier to create and share.
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10 Important Real Estate Marketing Ideas

The real estate industry is unquestionably one of the most competitive fields in the market and continues to grow at an exceeding rate. This has made it quite hard for real estate agents across the globe to keep up with the constant challenges that the industry seems to face. To flush out my recent post to go from three surprising secrets to 10 important real estate marketing ideas.

10 Important Real Estate Marketing Ideas
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3 Surprising Secrets on How to Market Your Real Estate Business

Years ago, in-person networking was the way to market your real estate company to get your name out there. This is no longer the case. Even before social distancing, the way people were buying homes and looking for real estate agents was changing. In this article, we will highlight three of the best ways to market your real estate business.

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Everything is digital these days. Online marketing should be a priority for all real estate professionals.

In today’s market, you not only have to have expert marketing skills offline but online as well. It’s not just the millennials who are looking online for homes… So are baby boomers. 48% of baby boomers shopped online for homes compared to 6% who asked a friend or relative.

If you want to be successful, you have to know how to market yourself online and offline. You’re going to have to find a way to stand out from your competition and make your potential clients remember your name. Below we’ve put together three tips so you can make an excellent first impression. 

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Real Estate Marketing Tools That Will Grow Your Business

The real estate business has always been a very competitive market. And unless you’re a veteran realtor, it can be very difficult to start a business in this field. There are many things that need to be considered. Success isn’t guaranteed. But there are a few things you can do to help with this matter, especially when you get your hands on the right real estate marketing tools.

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Photo by Windows on Unsplash

Technology advancements have made things simpler for real estate agents. There are now many applications and tools that can be used to help them sell more homes, in a shorter period of time. Let’s take a look at a few of the best real estate marketing tools.

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4 Factors that Damage the Online Reputation of a Rental Property

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Photo by Liza Summer

Nowadays, every business needs their business online. It’s imperative! Recent studies show that the majority of renters sift through online reviews before booking a visit. For this reason, property owners and managers can’t ignore the online reputation of a rental property. 

On the flip side, by establishing a good online reputation, landlords can attract the most desirable tenants. This is why residents and potential renters who post their grievances on the internet can quickly affect a rental unit’s rate of occupancy. 

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Virtual Staging and the Future Of Real Estate

I came across this tremendous piece by Hermann Samano and wanted to share it with you. For years, home staging has been mostly straightforward—less is more, declutter and clean, and fix all the obvious broken things in order to sell their home faster. Now with virtual staging, we’re in a whole new world! I’ve started the article below, then click over to read the rest. It’s quite interesting!
-Tre Pryor

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3 Most Powerful Ways to Make Your Real Estate Listing Stand Out

With so many homes available for sale, it’s vital to make your real estate listing stand out. Unless you are older than 71, your first step in buying a house is looking at homes online.

According to the National Association of Realtors (NAR), 99% of those 36 years old and younger use the Internet to look at photos, evaluate neighborhoods, and compare properties. I imagine the percentage of all buyers is very close to that number, as well.

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High-quality, professional photographs are huge for online listings. This one was taken by Justin Jordan. Isn’t it awesome?
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Psychology of Marketing Real Estate, Part 3: Where

Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here:

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The Internet has forever changed the way we market real estate.

Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actual marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.

So without further ado, let’s begin!

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Psychology of Marketing Real Estate, Part 2: What

If you didn’t check out Part 1 in this series—The Psychology of Marketing Real Estate—I encourage you to do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!

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First impressions are a powerful thing. Make sure your listings are making highly positive ones! | Photo: jljordanphotography.com
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