My Home Is Dropping in Value?
I’m sure you’ve heard the phrase, “Perception is reality”. Take the value of brands, for example. People’s perception of Tylenol as a safe, pain-reducing medicine prior to 1982 was sky-high. It was the world’s top seller, for crying out loud. Then reports surfaced that a woman died from cyanide poisoning from taking Tylenol.
(more…)