Do you need new customers? Of course, you do! So do I… and so does everyone else!
Where do new customers come from? There are only so many avenues. Off the top of my head, here is how new customers come to most professionals.
- Television
- Radio
- Billboards/Signage
- Web Advertising
- Word of Mouth
Let’s play a game that Sesame Street made famous.
One of these things is not like the other
One of these things is not quite the same
Can you guess which one is not like the other
Can you tell me before I finish the game?
Obviously, the word-of-mouth referral path is different. It’s also the most valuable. Most everyone can agree that referrals are the most desirable way to get new clients. That’s why almost all of my fellow real estate agents put something like this in their email signatures: “A referral is your greatest compliment!”
So how do you gain more Word of Mouth referrals (besides doing your job quite well)? Networking!
I’m new to the world of networking but I’m learning that the power of networking is also the power to grow my business.
If you have any tips for me, please share and I’ll do my best to return the favor.
Have a great day!
