4 Reasons to Invest in Real Estate

One of the best ways to diversify your investment portfolio is to invest in real estate. Buying real estate can provide various benefits, including appreciation, tax advantages, and the potential to generate a steady income stream. However, it can take time to determine which investment opportunities are right for you. Whether you’re just getting started in real estate investing or you’re an experienced investor, here are four reasons why investing in real estate works.

Photo of a man and a woman evaluating some real estate charts
There is a single “right” way to invest in real estate. A lot depends on your goals, investment temperament, and accessible capital.

What Is Real Estate Investing?

Real estate investing is a proven way to build wealth. It can be intimidating for new investors, but it can pay off handsomely if done right. There are two main types of real estate: residential and commercial. Residential real estate includes single-family and multifamily houses with up to three units. Commercial real estate, on the other hand, provides apartment complexes with more than four units. 

1. Real Estate Can Diversify Your Portfolio

A well-diversified investment portfolio contains different types of assets, such as stocks, bonds, and funds. This can help you manage your portfolio’s risks and ensure that your capital grows over the long term.

Investing in real estate is one of the best ways to diversify your portfolio. Real estate is not tied to Wall Street, so it offers a low correlation to other markets. However, it is still a cyclical market, and risks are involved.

Diversifying your portfolio can also mean spreading your investments across geographic regions. For instance, if you live in California but work in the Northeast, it makes sense to invest in different asset classes to minimize risk. 

2. High-tangible Asset Value

When investing in real estate, it’s important to know the value of tangible assets. They’re a great way to diversify your portfolio and one of the best income-generating assets.

Compared to intangible assets, tangible investments offer more value over the long term. In addition to helping you generate revenue and produce goods, tangible assets also act as a hedge against inflation.

The value of your tangible investments can fluctuate, but it is less likely to fall drastically. This means you can hold your investment longer without worrying about its decline.

For instance, real estate can be a good choice to avoid an economic downturn. While stocks can be volatile, real estate is generally stable. Also, it produces a steady stream of rental income.

3. Tax Benefits

Investing in real estate can provide some of the best tax benefits available. The right strategies can be used to maximize these tax breaks. Whether you’re looking for a passive income stream or are interested in building up equity, real estate can be a great way to make money. But before you make your next investment, it’s important to understand the different tax advantages and deductions you can take advantage of.

One of the biggest tax advantages you can take advantage of is depreciation. Depreciation allows you to deduct the cost of investing in property over time.

Another tax benefit is capital gains. Capital gains are profits from assets you own for at least a year. Again, this tax break can be combined with other deductions to reduce your tax liability.

4. Appreciation

The first thing you need to consider when investing in real estate for appreciation is your risk tolerance. Some investors are comfortable with more speculative investment strategies, while others are comfortable with passive investments. While the two are both beneficial in the long run, they differ in how they affect your bottom line.

Real estate appreciation is a good reason to invest, but it is still being determined. Various factors can lead to appreciation, including inflation, interest rates, economic growth, and market dynamics.


There are many reasons why investors should take the time to consider real estate as a part of their investment portfolio. The potential for wealth creation can be great, from tax breaks to diversification. And if you decide to sell, you can defer taxes under the 1031 exchange rules.

While the benefits of real estate investing are numerous, there are also a few downsides. Buying and holding an asset such as real estate requires some financial muscle, and you might have to spend some money upfront to acquire it.

It would help if you were savvy about the risks involved. For example, the value of your real estate can vary depending on local demand, and it’s only sometimes a good idea to make a purchase when the market is down.

Tre Pryor, Realtor

Tre Pryor is the leading real estate expert in the city of Louisville. He is a multi-million dollar producer and consistently ranks in the top 1% of Louisville Realtors for homes sold. Tre Pryor has the highest possible rating—5.0 stars on Google—by his clients and is routinely interviewed by the local NBC news. Tre Pryor is a member of the RE/MAX Hall of Fame.