Four out of five homebuyers use the Internet when shopping for a house, according to the National Association of Realtors.
That’s up from 73% last year. It also underscores the importance of having a presence on the Internet. House hunters flock to the Internet because it’s so easy and accessible.
Realtors who promote their listings on the Internet with more than just the MLS will be ahead of the game as buyers flock to sites like Realtor.com to narrow their search. When comparing properties, surveys have shown that professionally taken photographs and tons of them, lead the list of must haves.
So to all you sellers out there, make sure to include the following question when you interview Realtors for your listing:
“What kind of online listing will you create for my property?”
Of course, I’m a little biased but I’ve received quite a few compliments on my deluxe online listing.