On this website, I want to give you great advice on anything and everything that relates to real estate, home improvement, or interior design. Here, I can talk to current real estate agents, other industry professionals, or even someone thinking about entering the business.
I’m by no means an expert. (But if you Google “top agents Louisville” you might find me somewhere in the results.
What I’d like to talk about today is how to be the best real estate agent—how that actually happens. As I see it, there are three main ingredients.
The Best Agent Has Strong Real Estate Knowledge
Without knowledge of the local market, real estate best practices, or strong marketing tactics, you can never be the best agent. Period.
The hard part?
To be great, you have to be knowledgeable across a broad range of topics: architecture to home improvement, marketing to finance, technology to people skills… and the list goes on!
I remember a 40-year veteran of Louisville real estate told me once, that he still felt like he only knew 50% of all there was to know.
Real estate is a very deep field.
The Best Agent Has a Strong Work Ethic
Real estate knowledge by itself, won’t get you there. There needs to be a drive to put it into action.
Those that sit around and expect business to find them, quickly find themselves in another career.
Clients have a large number of choices, and selecting the best real estate agent is just one of them. If a particular agent isn’t providing high-quality service in a prompt, timely manner they will look elsewhere.
Today’s smartphone isn’t optional, it’s mandatory. The best agent doesn’t miss a call, email or text because he has it with him at all times.
And did I mention Twitter? It’s the fastest way to get news that matters to you. Strong agents are on top of it all, nimble, and responsive to any and all forms of communication.
Included in a strong work ethic is a reasonable amount of responsiveness that serves the client well.
The Best Agent Is Trustworthy
Perhaps I’ve saved the best for last. All of the above isn’t worth a dime if the real estate agent isn’t reliable.
- Can you count on him?
- Can you trust that he’ll do what he says he’ll do?
- Is he putting your goals ahead of his own?
There are myriad ways to cheat. No one is looking over the agent’s shoulder (at least, not consistently) to make sure they are behaving.
Do you want to be the best real estate agent? Be trustworthy.
The slow man with integrity will ultimately catch the swift one who has none.
So what do you think? Did I forget anything? Possibly.
But I believe that if you build your real estate career on these three, foundational pillars you will truly be successful and your clients will rave about you.
How do I know?
Because that is what I do and this is what they’re saying about me.