Psychology of Marketing Real Estate

Psychology of Marketing Real Estate, Part 3: Where

Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here:

Graphic of the Internet
The Internet has forever changed the way we market real estate.

Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actual marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.

So without further ado, let’s begin!

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Psychology of Marketing Real Estate, Part 2: What

If you didn’t check out Part 1 in this series—The Psychology of Marketing Real Estate—I encourage you to do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!

Photo of a lovely condo in Louisville Kentucky
First impressions are a powerful thing. Make sure your listings are making highly positive ones! | Photo: jljordanphotography.com
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Psychology of Marketing Real Estate, Part 1: Who

Psychology of Marketing Real Estate image of parts of the brain
The Psychology of Marketing Real Estate is rather complex but let this handy, three-part series sort it out for you.

As with any business where humans participate, there is a psychology involved. Real estate is no different.

In fact, it’s more varied and diverse because there are a larger number of roles interacting with the buying or selling of properties.

In this article, I’m going to look at the psychology of marketing real estate from the Listing Agent’s perspective. While in my home city’s market is tilted towards home sellers just a few short years back this wasn’t the case.

And even expert Realtors can learn a thing or two when it comes to such an incredibly complex entity we call home buyers.

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