Virtual Staging and the Future Of Real Estate

I came across this tremendous piece by Hermann Samano and wanted to share it with you. For years, home staging has been mostly straight forward—less is more, declutter and clean, fix all the obvious broken things in order to sell their home faster. Now with virtual staging, we’re in a whole new world! I’ve started the article below, then click over to read the rest. It’s really quite interesting!
-Tre Pryor

Staging a home for sale has been a tool used by real estate agents and sellers for years. When a home is beautifully staged, it can be a real lure for potential buyers. The process of home staging involves a lot of heavy lifting, rearranging furniture, and intense attention to details and decorating. Most buyers prefer to purchase a home that looks well-kept and on-trend, which makes staging the property a smart marketing move. However, a lot of physical work, time, and effort comes with the staging process and it doesn’t mean that a quick sale is guaranteed. Virtual staging uses the same principles as regular staging, but with a technological twist. This process can save you a lot of headaches while still providing you with amazing results. 

Photo of a living room with virtual staging

What is Virtual Staging?

When a buyer opts to use virtual staging, the stager takes digital photos of the home. The property could be empty, or it could even be full of mismatched furniture, knick-knacks, and clutter. Once the photos are taken, the virtual stager uses special photo-editing software to “tweak” the way the home looks. This software can remove unwanted clutter, remodeling being done, and furniture with a few commands. It also allows the stager to add anything they want including new matching furniture, décor, and more. Extreme care is taken to ensure that every room of the home appears as if it’s been physically staged. The final photos are then posted on the listing, giving sellers a chance to entice new buyers to make a purchase or schedule a showing.

How Does Virtual Staging Work?

Today’s modern home buyer tends to look for property online before they even set foot in the door. Most buyers want to get an idea of the home’s size, design, and aesthetics before they take their valuable time to physically go to a showing. With virtual staging, software is used to create a beautiful home remotely. The seller doesn’t have to lift a finger (in most cases) and the virtual stager simply works their magic once the photos are obtained. This advanced software allows the stager to brighten up a room and add new furniture, rugs, and even artwork. The process requires skill and training in order to ensure that the final product looks polished and realistic. Through the use of shadowing and other techniques, the final photographs of the home offer buyers a beautiful perspective that entices them to learn more. With so much digital marketing being used for real estate sales today, it’s not surprising that this new method of home staging is becoming more popular than ever before. 

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