The year 2020 has been a roller coaster ride for the entire world. That’s putting it mildly. With the pandemic fears and harsh restrictions crippling the ordinary course of life, people are confused and baffled regarding how to go about things. With that in mind, what would you say if I told you, “Now is a great time to invest in real estate”?
Think about it, business is down. Profits are lower across most markets. This has resulted in an increased number of people getting laid off. For example, as a result of the ban on air travel during the pandemic, numerous workers were sacked by various commercial airlines. These are times when economic activity is at a dangerous low, generating severe consequences for the public at large.
At this very second, what is at the forefront of every Realtor’s thinking? That’s right, “I need to make a sale!”
But you might say, “Yeah, but the market is down.” Or moan that, “People aren’t buying.” Well, you could sit back and feel sorry for yourself. (Which does more harm than good.) You could send out another round of direct mail pieces that may, or may not, bring in any new leads.
Or, you could call every single investor client that you’ve ever had and show them this.
“If you don’t own a home, buy one. If you own one home, buy another one. And if you own two homes, buy a third and lend your relatives the money to buy one.” – John Paulson 9/27/2010
Before you make any calls, read up on John Paulson. I’ve made it easy for you:
Investors who don’t take advantage of our current market will regret it later. Period.
Don’t have any investor clients? Then call any of your clients who might want to be real estate investors. If I had a few more dollars stored away, I’d buy some additional real estate myself. Heck, I still might!
Bottom line: Make the best move based on current market conditions. Right now, it’s a buyers market and rental properties are performing pretty well in most markets. With the uncertain economic future here in the United States, that’s likely to remain true for some time.