What Homebuyers Want in a Modern Home: 6 Things

Home buying in 2024 is a wild game of expectations versus reality. You might walk into an open house imagining your future in a sleek, minimalist sanctuary only to discover an avocado-green kitchen from 1974 and a floor plan more convoluted than a season of Westworld. In this article we’re going to hit the six main areas of a modern home that highlight what homebuyers want right now.

Photo of a real estate agent showing a new construction home - What Homebuyers Want in a Modern Home
Not all buyers are the same but what homebuyers want today can be summed up in the follow six areas. | Photo by Mart Production

What Homebuyers Want Today: 6 Things

Modern homebuyers have evolved. Gone are the days when a fenced backyard and two-car garage sealed the deal. Today’s buyers are navigating a post-pandemic, hybrid-working, avocado-toast-eating reality. They want homes that are more than just boxes with roofs—they want spaces that reflect who they are and how they live. This means aesthetics, tech, and functionality are all on the table. But what does this really look like?

1. Open Concept, But Not Too Open

First on our list of what homebuyers want is open concept. Remember when everyone was raving about open-concept living? Walls came down, and “flow” was the buzzword of the decade. Fast forward to today’s era of work-from-home, and suddenly buyers aren’t so sure about blending everything together. The kitchen might open up to the living room, but do they really want their Zoom call interrupted by someone microwaving leftover fish? Probably not.

Buyers are still drawn to open spaces, but they crave the flexibility to create boundaries. They’re asking for pocket doors, sliding panels, or strategic alcoves—anything to provide a bit of visual separation without resorting to a full-on drywall resurrection. The goal? Homes that breathe but still allow for a little privacy when needed.

It’s a delicate balance. Too open, and you’re living in a fishbowl. Too segmented, and you’ve time-traveled back to the 1950s. Modern buyers want the sweet spot—a Goldilocks-style solution where everything feels just right.

2. Bedrooms: The Personal Sanctuary Buyers Crave

After the bathroom, the next most scrutinized area of a home is the bedroom. While bathrooms are for brief escapes, bedrooms are for sustained rest, relaxation, and recharging. Modern buyers are no longer satisfied with a cramped sleeping space that barely accommodates a bed and a dresser. They want rooms that function as personal retreats, with enough room for a cozy seating area, stylish decor, and storage solutions that keep clutter at bay.

Walk-in closets are high on many wish lists. A spacious, well-organized closet can make or break the appeal of a bedroom, especially for buyers who value order and efficiency. In addition, buyers increasingly prioritize natural light and ventilation. Large windows, skylights, and even private balconies are becoming sought-after features, as they help create a peaceful atmosphere and provide a sense of openness.

3. Bathrooms: A Small Space with Big Expectations

If kitchens are the heart of the home, bathrooms are the secret oasis. Modern buyers want bathrooms that feel less like sterile boxes and more like personal spas. Heated floors, rainfall showers, and smart mirrors are becoming standard wishlist items. And let’s not forget the bathtub.

But here’s the thing: No matter how sleek a bathroom looks, if it’s prone to leaks, poor ventilation, or a suspiciously soft floorboard, buyers will be out the door faster than you can say “water damage.” This is where finding a reliable bathroom remodeling company comes into play. A modern homebuyer isn’t just looking at finishes and fixtures; they’re inspecting quality and durability. They want assurances that their investment isn’t going to turn into a mold-filled horror show two months after moving in.

In a world where everyone’s a few taps away from a scathing online review, homeowners can’t afford to cut corners. A bathroom remodel needs to be more than just pretty—it needs to hold up to daily use and scrutiny.

4. Sustainability Isn’t Just a Buzzword Anymore

Modern homebuyers are acutely aware of the world’s environmental challenges, and their homes need to reflect their values. Solar panels, energy-efficient windows, and tankless water heaters are no longer “nice-to-haves”—they’re expectations. In fact, many buyers will factor a home’s energy efficiency into their overall cost calculations.

And let’s be honest: Some of these eco-friendly features aren’t just about saving the planet; they’re about saving money. Who doesn’t want a lower electricity bill? Buyers appreciate homes that don’t hemorrhage cash every month just to keep the lights on and the temperature comfortable.

But sustainability goes beyond tech and gadgets. Materials matter, too. Buyers are asking about reclaimed wood, low-VOC paints, and insulation that doesn’t sound like it was invented in a lab run by supervillains. They want homes that are healthier to live in, free of weird chemicals that make you wonder if you’re breathing in carcinogens with your morning coffee.

5. Smart Tech, But Make It Subtle

Smart home technology is definitely what homebuyers want. It’s everywhere! But that doesn’t mean everyone wants to live inside a sci-fi movie. Today’s buyers appreciate smart features—voice-activated lighting, smart thermostats, and video doorbells—but they’re also wary of overkill. A fridge that sends passive-aggressive notifications about expired yogurt? Hard pass.

Buyers want tech that genuinely improves their lives. They don’t want a complicated system that requires a 300-page manual and a degree in computer science to operate. The best smart tech is intuitive, unobtrusive, and—most importantly—optional. Nobody wants to be locked out of their house because the Wi-Fi decided to take a nap.

6. Outdoor Spaces Are Back in Style

The great outdoors got a major resurgence during the pandemic, and the trend isn’t fading. Buyers want homes that extend seamlessly into outdoor living spaces. We’re talking patios, fire pits, pergolas, and outdoor kitchens. Bonus points if there’s a pizza oven or a bar setup because nothing says “modern luxury” like making margaritas on a Tuesday night under the stars.

But it’s not just about having any outdoor space—it’s about having one that’s thoughtfully designed. Buyers are paying attention to landscaping, privacy, and low-maintenance options. The dream backyard isn’t an endless expanse of grass that demands constant mowing; it’s one with native plants, drought-resistant designs, and maybe a cheeky little vegetable garden.

Outro

Ultimately, modern buyers are looking for homes that are more than just places to crash at the end of the day. They’re looking for spaces that accommodate flexible lifestyles, reflect their values, and offer a bit of respite from a chaotic world.

If you’re selling a home, knowing what homebuyers want isn’t just helpful—it’s essential. A few thoughtful upgrades can make the difference between a house that languishes on the market and one that sparks a bidding war. And if you’re buying, well, now you know what to look for: a home that works for you in all the right ways, without making you question your life choices.

Because in the end, a modern home should make you feel good about where you live—not just for today, but for the future you’re building.

Tre Pryor, Realtor

Tre Pryor is the leading real estate expert in the city of Louisville. He is a multi-million dollar producer and consistently ranks in the top 1% of Louisville Realtors for homes sold. Tre Pryor has the highest possible rating—5.0 stars on Google—by his clients and is routinely interviewed by the local NBC news. Tre Pryor is a member of the RE/MAX Hall of Fame.