General Articles Relating to Real Estate

Psychology of Marketing Real Estate, Part 2: What

If you didn’t check out Part 1 in this series—The Psychology of Marketing Real Estate—I encourage you to do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!

Photo of a lovely condo in Louisville Kentucky
First impressions are a powerful thing. Make sure your listings are making highly positive ones! | Photo: jljordanphotography.com
(more…)

Continue ReadingPsychology of Marketing Real Estate, Part 2: What

Outdoor Lighting Ideas: 4 Ways to Brighten Up Your Backyard Party

Summer is fast approaching, offering the promise of sunny days, warm nights, and plenty of outdoor events. Whether you’re getting ready to uncover the pool or fire up the barbecue, you have endless options for festive gatherings. Light your backyard parties with a special type of glow by using creative outdoor lighting ideas for your party.

Photo of Lanterns - Outdoor Lighting Ideas: 4 Ways to Brighten Up Your Backyard Party
One of the great outdoor lighting ideas is lanterns! | Image via Flickr by rkelland
(more…)

Continue ReadingOutdoor Lighting Ideas: 4 Ways to Brighten Up Your Backyard Party

High-Speed Internet Homes Are in High Demand

Photo of high-speed internet homes
Homes with high-speed internet are now the rule rather than the exception.

For many individuals and businesses, a high-speed internet connection has become less of a desirable feature and more of an indispensable one. So that means high-speed internet homes are in massive demand.

A report from the United Nations, in fact, described internet access in general as a basic human right. Here’s the quote: “The internet is one of the most powerful instruments of the 21st century for increasing transparency in the conduct of the powerful, access to information, and for facilitating active citizen participation in building democratic societies.”

So, where are the high-speed internet homes?

(more…)

Continue ReadingHigh-Speed Internet Homes Are in High Demand

Preventing Theft During an Open House

Open houses can be an effective way to show off your home and increase the chances of making the sale. If your belongings are still in the home you could be at risk for theft during the open houses. Today we’re going to look at the four most important steps for preventing theft during an open house.

Photo of a home with lots of trees and bushes around it - Preventing Theft During an Open House
Some homes need more security than others. A Louisville home like this one has lots of trees which add to its privacy but also makes it easier for dishonest people to take advantage.
(more…)

Continue ReadingPreventing Theft During an Open House

The Tried And True Method For Louisville Real Estate Investing

When times are tough or when times are good there is one method of Louisville real estate investing that will continue to work year after year. If you have not yet started a real estate portfolio, learn about this method first.

Photo of a Louisville investment property
Real estate investing in Louisville is not much different than other cities, expertise is the key ingredient.
(more…)

Continue ReadingThe Tried And True Method For Louisville Real Estate Investing

The Good, Bad and Ugly in Louisville Real Estate

I’ve spent a good many posts ranting about things that bother me in my career as a Louisville Realtor. Blog ranting is a good way to blow off steam.

(Better that than actually telling someone they’re a bad person. Heh.)


Perhaps the best movie theme music of all time.

Today I thought I’d hit the topic from a new perspective… all of them.

(more…)

Continue ReadingThe Good, Bad and Ugly in Louisville Real Estate

There Aren’t Any Rental Homes in Louisville Kentucky

Of course, there aren’t any rental homes in Louisville, Kentucky but there aren’t many. I mean, there aren’t zero, but there certainly aren’t enough. And that might not change very much going forward.

Photo of a home in Louisville Kentucky
This could be a rental home in Louisville… but it’s not. The owners want to sell it, not rent it.
(more…)

Continue ReadingThere Aren’t Any Rental Homes in Louisville Kentucky

Readers Beware: Media Writes For Money or Influence

I’ll admit it, I’m idealistic. Whether that’s a genetic or learned behavior, I’m not in a position to deduce. But I am, and at the midway point of this life, I doubt that’ll change.

Photo of a home in Louisville Kentucky
Sure, it costs less to clad the exterior with vinyl side than brick but not half the price of the entire home.
(more…)

Continue ReadingReaders Beware: Media Writes For Money or Influence