Thoughts come to me from all directions. No seriously, out of the ether. They also arrive at all times, even when I’m sleeping. I’ll dream of showing crazy homes to my clients or building a new house with my wife or practically anything.
The other day I thought, “I wonder if the Internet knows where most of the people who are living here in Kentucky came from?”
Sure enough, that information is out there, if you hunt for it.
Never fear, that hasn’t changed. What I’m about to share is what I’ve seen and heard throughout my career. The good news for you is that, once you’ve read this piece, you’ll be armed and dangerous. No more surprises for you, no sir.
On this site? Here’s where things get down to the nitty-gritty, as my Grandma used to say. On this blog, I’ll go behind the curtain to show you what’s really happening in the crazy world of real estate.
I’ll also tell you how I really feel. No holds barred. No rules, just rightTM.
With that in mind, today’s topic is Top 12 Things Realtors Hate About Home Buyers.
Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here.
Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actually marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.
If you didn’t check out Part 1 in this series—the Psychology of Marketing Real Estate—I encourage you do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!
There’s a great deal that goes into a purchase decision involving a new home. First off, it’s one of the largest investments most of us make in our lifetimes. That, by itself, is enough to set many folks trembling.
Yet besides the money, there are a large number of complex emotions that also come into play. As with anything that we humans interact with, things can get complicated quickly.
As with any business where humans participate, there is a psychology involved. Real estate is no different.
In fact, it’s more varied and diverse because there are a larger number of roles interacting with the buying or selling of properties.
In this article, I’m going to look at the psychology of marketing real estate from the Listing Agent’s perspective. While in my home city’s market is tilted towards home sellers just a few short years back this wasn’t the case.
And even expert Realtors can learn a thing or two when it comes to such an incredible complex entity we call home buyers.