Real Estate Marketing Tools That Will Grow Your Business

The real estate business has always been a very competitive market. And unless you’re a veteran realtor, it can be very difficult to start a business in this field. There are many things that need to be considered. Success isn’t guaranteed. But there are a few things you can do to help with this matter, especially when you get your hands on the right real estate marketing tools.

Photo of three people working on a laptop
Photo by Windows on Unsplash

Technology advancements have made things simpler for real estate agents. There are now many applications and tools that can be used to help them sell more homes, in a shorter period of time. Let’s take a look at a few of the best real estate marketing tools.

Social Media

It’s free! That’s great, right? And if you know how to use it well, it can help you grow your real estate business quickly! Plus, once you understand the basics, it’s not alot of work.

Social media platforms are the best way to reach your audience, share your listings, boost awareness of your brnd, grow your success.

Learn to work with platforms such as:

And you will definitely see growth in your business. Make sure you don’t forget about paid ads either. They are incredibly effective in delivering leads for relatively small costs. The tricky part here is knowing the ins and outs of each advertising process.

Automation Tools

Saving time is saving money. And when it comes to putting together all your properties, it’s better to do it automatically. Flipsnack’s real estate tool lends you a hand in digitalizing all your real estate brochures at once, helping you save time and money. 

Putting together your listings has never been easier. There are plenty of stunning templates available in the app that will allow you to create beautiful brochures for your clients.

The best part of it all is that you can make these brochures interactive. Adding virtual tours, maps, presentation videos, and photos slideshows will make your listings look amazing. And it will help you create an interactive experience for all your prospects, giving them the best idea about the properties they are interested in.

Email Marketing

Now that you have all your listings ready in your interactive brochure, you just have to send them out. Email marketing is especially useful and important for real estate agencies. It is an effective way to keep your clients or leads up to date with whatever you have going on. You can highlight new listings, introduce new developments, or whatever is important at the moment. It’s smart to keep your prospects engaged.

There are plenty of tools out there that can help you automate the process of sending emails, like SendX, Campaign Monitor, or ActiveCampaign. Find the one that fits your needs the best and start sending those emails.


Of course, there are other tools you can use to grow your real estate business, like CRMs, your website, or even chatbots. But the 3 I’ve mentioned, if they are used together, can help you more than anything else. The real estate industry is continuously changing. It’s worth staying on top of your game, and using the most capable real estate marketing tools will give you the best chance to stay ahead.

Tre Pryor, Realtor

Tre Pryor is the leading real estate expert in the city of Louisville. He is a multi-million dollar producer and consistently ranks in the top 1% of Louisville Realtors for homes sold. Tre Pryor has the highest possible rating—5.0 stars on Google—by his clients and is routinely interviewed by the local NBC news. Tre Pryor is a member of the RE/MAX Hall of Fame.