I came across this tremendous piece by Hermann Samano and wanted to share it with you. For years, home staging has been mostly straightforward—less is more, declutter and clean, and fix all the obvious broken things in order to sell their home faster. Now with virtual staging, we’re in a whole new world! I’ve started the article below, then click over to read the rest. It’s quite interesting! -Tre Pryor
Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here:
Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actual marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.
Louisville home sales have remained on pace with last year, hit highs throughout the busy summer season and the median home value ticked upward in many areas. But, like the weather, historically September begins a cooling-off period in the Louisville real estate market. But if you’re an agent looking for more business, read on to learn about these great promotional tools for Realtors.
The advertisement you see above is one that the National Association of Realtors in putting in a number of publications lately. Their intent is to make sure that people are aware that now is a good time for them to out house hunting.
In an effort to keep Louisville home sellers on the leading edge of national real estate trends, I was happy to meet with Melissa Marshbanks of Center Stage Homes to talk about home staging and how it can be used to help homeowners better market their property and get a leg up on the competition.