Articles about Real Estate Agents Marketing Themselves and Their Listings
I came across this tremendous piece by Hermann Samano and wanted to share it with you. For years, home staging has been mostly straightforward—less is more, declutter and clean, and fix all the obvious broken things in order to sell their home faster. Now with virtual staging, we’re in a whole new world! I’ve started the article below, then click over to read the rest. It’s quite interesting!
-Tre Pryor
With so many homes available for sale, it’s vital to make your real estate listing stand out. Unless you are older than 71, your first step in buying a house is looking at homes online.
According to the National Association of Realtors (NAR), 99% of those 36 years old and younger use the Internet to look at photos, evaluate neighborhoods, and compare properties. I imagine the percentage of all buyers is very close to that number, as well.
Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here:
Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actual marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.
So without further ado, let’s begin!
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If you didn’t check out Part 1 in this series—The Psychology of Marketing Real Estate—I encourage you to do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!
Did that headline grab you? It should! And it’s not an empty promise either. Our current real estate market in Louisville is hot, hot, hot!
Louisville home sales have remained on pace with last year, hit highs throughout the busy summer season and the median home value ticked upward in many areas. But, like the weather, historically September begins a cooling-off period in the Louisville real estate market. But if you’re an agent looking for more business, read on to learn about these great promotional tools for Realtors.
So today I get a solicitation from another real estate company, wanting me to leave my broker and join their team. This happens from time to time, especially towards the…
Back in 2010, I wrote, How to Find the Best Realtor® in Louisville, which is another way of asking, “Who’s the right Louisville Realtor for me?”
After completing a real estate transaction, I ask my clients to complete a Feedback Form. Yeah, yeah, I hear you. “That’s no fun!”
So, let’s come right out and ask. Where do you look to find Louisville homes for sale? Which website works best for you?
According to the most recent Talking Points published by the National Association of Realtors (NAR):
Do you need new customers? Of course, you do! So do I... and so does everyone else! Where do new customers come from? There are only so many avenues. Off…
Ok, it's pet peeve time. Feel free to chime in with your own. 1st Amendment baby! So tell me... how many times has the following situation has played out for…
The advertisement you see above is one that the National Association of Realtors in putting in a number of publications lately. Their intent is to make sure that people are aware that now is a good time for them to out house hunting.
Just a quick post to let you know that we're up to 39 of Louisville's best neighborhoods over on my real estate Web site. When I add another one next…