Articles about Real Estate Agents Marketing Themselves and Their Listings

Virtual Staging and the Future Of Real Estate

I came across this tremendous piece by Hermann Samano and wanted to share it with you. For years, home staging has been mostly straightforward—less is more, declutter and clean, and fix all the obvious broken things in order to sell their home faster. Now with virtual staging, we’re in a whole new world! I’ve started the article below, then click over to read the rest. It’s quite interesting!
-Tre Pryor

Photo of a living room with virtual staging
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3 Most Powerful Ways to Make Your Real Estate Listing Stand Out

With so many homes available for sale, it’s vital to make your real estate listing stand out. Unless you are older than 71, your first step in buying a house is looking at homes online.

According to the National Association of Realtors (NAR), 99% of those 36 years old and younger use the Internet to look at photos, evaluate neighborhoods, and compare properties. I imagine the percentage of all buyers is very close to that number, as well.

Photo of a home in Norton Commons Louisville Kentucky
High-quality, professional photographs are huge for online listings. This one was taken by Justin Jordan. Isn’t it awesome?
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Psychology of Marketing Real Estate, Part 3: Where

Welcome to my third and final piece to the puzzle on the Psychology of Marketing Real Estate. This time we’ll be looking at the “where.” If you missed either of the first two parts, I’ve linked them here:

Graphic of the Internet
The Internet has forever changed the way we market real estate.

Where Part 1: Who looked at the people involved in the real estate process and Part 2: What looked at the home itself, today we’re going to focus on the places or locations where the actual marketing will take place. It’s traditionally the kind of real estate promotion that we’re all familiar with.

So without further ado, let’s begin!

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Top 7 Promotional Tools for Realtors Nationwide

Louisville home sales have remained on pace with last year, hit highs throughout the busy summer season and the median home value ticked upward in many areas. But, like the weather, historically September begins a cooling-off period in the Louisville real estate market. But if you’re an agent looking for more business, read on to learn about these great promotional tools for Realtors.

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Do Louisville Realtor Reviews Tell the Whole Story?

Back in 2010, I wrote, How to Find the Best Realtor® in Louisville, which is another way of asking, “Who’s the right Louisville Realtor for me?”

Photo of a woman scowling at your laptop computer
Reading Louisville Realtor reviews will only tell you part of the story. Be aware of the sleight of hand that websites use to draw you in.
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Finding a Trustworthy Louisville Realtor isn’t so tough

After completing a real estate transaction, I ask my clients to complete a Feedback Form. Yeah, yeah, I hear you. “That’s no fun!”

Trust graphic
How do you know who you can trust? You can’t… but others who’ve had experience with this person can tell you who is a trustworthy Louisville Realtor
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Interview: Center Stage Homes of Louisville

In an effort to keep Louisville home sellers on the leading edge of national real estate trends, I was happy to meet with Melissa Marshbanks of Center Stage Homes to talk about home staging and how it can be used to help homeowners better market their property and get a leg up on the competition.

Elegantly Staged Living Room
When done well, exceptional staging puts your home above the competition. Stage your home like a pro, and it will sell faster and for more money, period.
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