If you didn’t check out Part 1 in this series—The Psychology of Marketing Real Estate—I encourage you to do so. We started with the most important ingredient, people, and now we’re moving on to the physical product itself… the home!
First impressions are a powerful thing. Make sure your listings are making highly positive ones! | Photo: jljordanphotography.com(more…)
Louisville home sales have remained on pace with last year, hit highs throughout the busy summer season and the median home value ticked upward in many areas. But, like the weather, historically September begins a cooling-off period in the Louisville real estate market. But if you’re an agent looking for more business, read on to learn about these great promotional tools for Realtors.
So today I get a solicitation from another real estate company, wanting me to leave my broker and join their team. This happens from time to time, especially towards the…
After completing a real estate transaction, I ask my clients to complete a Feedback Form. Yeah, yeah, I hear you. “That’s no fun!”
How do you know who you can trust? You can’t… but others who’ve had experience with this person can tell you who is a trustworthy Louisville Realtor(more…)
Do you need new customers? Of course, you do! So do I... and so does everyone else! Where do new customers come from? There are only so many avenues. Off…
Ok, it's pet peeve time. Feel free to chime in with your own. 1st Amendment baby! So tell me... how many times has the following situation has played out for…
The advertisement you see above is one that the National Association of Realtors in putting in a number of publications lately. Their intent is to make sure that people are aware that now is a good time for them to out house hunting.
In an effort to keep Louisville home sellers on the leading edge of national real estate trends, I was happy to meet with Melissa Marshbanks of Center Stage Homes to talk about home staging and how it can be used to help homeowners better market their property and get a leg up on the competition.
When done well, exceptional staging puts your home above the competition. Stage your home like a pro, and it will sell faster and for more money, period.(more…)
There are more homes on the market this year than last—36% more nationally and 34% more in Louisville, KY. This, my friends, is what’s known as a buyer’s market.
Even though I wish Claudia Wicks wouldn’t have broken her article up into four pieces she does present some valuable information for Agents new and old.
Are visitors to your Website lost or engaged?(more…)